Ruwaida Abela Northen

Two decades in luxury hospitality across Corinthia, Starwood, Ritz-Carlton, Accor and Shangri-La, where she served as VP of PR and Corporate Communications for the Middle East, India, the Indian Ocean, Europe and the Americas. First Arab woman to hold the role in the group's history. Harper's Bazaar Arabia columnist. Fluent in English, Arabic and Maltese. Based in Dubai.

Full profile

Sarah Fernandez

Seventeen years in global hospitality communications. Most recently Vice President of PR & Communications for Accor's Middle East, Africa and Asia-Pacific region — responsible for more than 1,000 hotels across 44 countries and 23 brands, including Raffles, Fairmont, Banyan Tree and Sofitel. Strategic foresight meets operational precision. Based in Dubai.

Louise Desfrenne

Over a decade across agency and in-house roles in luxury hospitality. Began with IHG in Abu Dhabi, managed pre-opening campaigns for Saadiyat Rotana Resorts & Villas and Grand Hyatt Abu Dhabi, then moved to We Are Social in Paris leading digital for Accor, Club Med, BNP Paribas and Orange. Most recently Director of Marketing and Communications at Fairmont Bab Al Bahr. Based in Dubai.

Regional media specialists.

Dedicated in-country leads across the GCC's most active markets. Arabic and English capability built into every account.

RIYADH

In-country media lead with active relationships across Saudi tier-one press, royal-office travel buyers, and Saudi luxury influence networks.

JEDDAH

In-country media lead serving Jeddah-based properties and the Red Sea destination pipeline. Direct editorial access.

DOHA

In-country media lead for Qatar market work, including hospitality group communications and event activations.

The wider team.

JRN's senior leadership sits on top of an account team in Dubai and a trusted associate network — photographers, film-makers, crisis counsel, regional fixers and designers — engaged per brief, not retrofitted from a pod. The team you work with is assembled for the work, not leftover from someone else's.