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Written by the people doing the work.

Not a blog. A working document. Updated when we have something to say, not when the content calendar tells us to.

01
The death of AVE, and what replaced it.
Essay  ·  [Forthcoming]
Why Advertising Value Equivalency should not appear in your 2026 reports, and what measurement framework actually earns credibility.
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02
Pre-opening PR: the 12-month architecture most hotels skip.
Essay  ·  [Forthcoming]
Why openings succeed or fail in the year before the ribbon-cutting, and the work that needs to happen between month 12 and month 6.
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03
Why your communications team should never report into sales.
Essay  ·  [Forthcoming]
The single most common structural mistake we see in hospitality groups, and what happens to the reputation when it is made.
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04
What European luxury hotels get wrong about the Middle East.
Essay  ·  [Forthcoming]
The assumptions that keep European luxury properties from performing in the GCC, and the ones that do.
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05
Ramadan 2026: the travel marketing calendar European hotels should already be working against.
Essay  ·  [Forthcoming]
A practical guide to Ramadan-appropriate outreach for European properties targeting GCC travellers.
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Insights launch with the first three essays in full. This hub displays forthcoming pieces until then.

Be notified when published →