JRN builds brand partnerships, press trip programmes and influence strategies for luxury hospitality. Our work includes partnerships with Jo Malone London, Vacheron Constantin, BYREDO, KAYALI, FIX Dessert Chocolatier, Barry's and Michelin-starred chefs, and press trip programmes at Raffles Doha, Dar Tantora AlUla, JOALI BEING and Miraval Berkshires. We select creators based on brand alignment and credibility conferred, not follower count alone.
Luxury hotels looking to build third-party credibility through partnerships with aligned maisons, chefs, fitness brands or cultural institutions. Resorts building press trip and media stay programmes. Properties entering new markets via selective influence strategy. Brands launching new F&B, wellness or retail concepts within hospitality.
Reach is not the same as authority. A 500K-follower lifestyle influencer is not a substitute for a 40K-follower respected food critic when you are launching a Michelin residency.
We build influence programmes around what a specific story needs — not around what is cheapest per impression.
Selected outcomes from engagements in this service area.