A boutique luxury hospitality PR and communications consultancy. Headquartered in Dubai, with in-country teams across Riyadh, Jeddah and Doha. Senior-led by career hoteliers. Selective by design.
Start a conversation →readers reached for the opening weekend. 190 articles, trending on Saudi Twitter the night Mariah Carey performed. Banyan Tree AlUla · Pre-opening
Afternoon Tea bookings in four weeks. Partnership extended by three months on commercial performance. Fairmont Riyadh × Jo Malone London
share of voice captured at opening — outperforming every regional competitor in the window. Raffles Al Areen Palace Bahrain
Most PR briefs we receive are sales briefs in disguise. Fill the rooms in March. Push the new suite. Hit the quarterly number.
We do that work. But we do not confuse it with what actually builds a brand worth paying a premium for. Positioning is a long game. Credibility is cumulative.
How we think about this work →A selection of outcomes delivered across JRN engagements since 2021. Updated quarterly.
readers, viewers and users reached across earned and social channels
editorial placements secured in tier-one Arabic and English press
peak share of voice for a single client against regional competitive set
luxury hotel and F&B openings delivered since 2021
major brand partnerships activated — including Jo Malone London, BYREDO, KAYALI, Vacheron Constantin, Barry's
paid bookings generated in a single four-week campaign window
Combined PR and earned media value across engagements: USD 17M+
See the full case studies →Selected clients across ultra-luxury independent resorts, global hotel brands, hospitality groups, maisons and aviation.
Our work sits in six areas. Every engagement is built from these, tailored to the brand and the moment.
Positioning, media strategy, press office, ongoing reputation work.
Explore → 02Twelve to eighteen months of architecture before the first guest arrives.
Explore → 03The Middle East wellness category is rewriting itself in real time.
Explore → 04The work you hope you never need, handled by people who have done it.
Explore → 05Messaging architecture, executive visibility, B2B reputation.
Explore → 06Creators who confer authority, not just reach.
Explore →Founder and CEO. Two decades inside luxury hospitality — Corinthia, Starwood, Ritz-Carlton, Accor and Shangri-La, where she became the first Arab woman to hold a VP role in the group's history.
Columnist for Harper's Bazaar Arabia. Speaker at Forbes Middle East and Future Hospitality Summit. She founded JRN in 2021 to build the kind of agency she had always wished the industry had.
We review every inbound enquiry personally. If what you are building sits in luxury hospitality, travel or wellness — and if you are looking for a senior, specialist team rather than a large agency pod — we would like to hear from you.
Start a conversation →